Product tags provide an effective means to help you categorize, market, and sell featured wines to your customers. Once established, product tags will display prominently in your Shop page to help your customers conveniently view special groupings of products. You can create custom tags for each product category type (e.g., wines, merchandise, etc.), and the same tags can be used across multiple product categories.
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In this article, we will describe how to create tags, assign selected products to the tag, and grab links to the tag's featured results page, for your marketing needs. Below is an example of how the Tags would look and behave on the front end of your website.
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STEPS

Create a new Tag
To create a new product tag:

1. Select a product category from the backend. For example, to create a Tag for the Wine Product Category, go to Dashboard -> Settings -> Wine
2. Click the Add Tag button

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3. On the next page, input the new tag name (e.g., Thanksgiving Wines, Pairs with Wine, etc.)
4. Click the Save button
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Product Tags for multiple product categories
Product tags can be used across multiple product categories. For example, if you were to create a tag called "Perfect for Gifting" in both the Wine and Merchandise product categories, all of the products that you would assign from those categories to the tag would display together in the front end filtered results. The only caveat here - and this is important - is that the tag has to be created exactly the same (i.e., , capitalization of words, spacing, etc.) in each of those separate product categories, otherwise this won't work.

Getting the link to your Tag
If you want to grab a link to a particular tag in your website (for example for email marketing purposes), do the following:

1. Click the view icon (eye symbol) located next to the product tag

2. This will open up the page that the public will see for the corresponding filtered results for your tagged products.
3. You can copy the URL link for this filtered tag results page from the address bar, then paste the link in, for example, your marketing copy.
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Assigning products to a Tag
Note: Tags will only show on the front end of your website when at least one product is assigned to the tag. Fortunately, you can assign (and remove) multiple products to/from a tag as a bulk operation.
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In order to assign your products to a tag category, go to your Wines product listing page: Product -> Wines and filter at top for the wines you want to assign a tag. Next:
1. Place a check mark in front of each wine that you want to associate to the tag

2. Scroll to the bottom of page, and select the tag from the Add Tag dropdown list

3. Click the Add Tag button to finish.
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Remove (un-tag) products
You can also disassociate one or more products from a tag. To do this, follow these steps (and see screenshots below):
1) Filter for the tag to remove by selecting from the list in the Tags filter section.
3) Click the red Remove Tag button
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Assign a product to a Tag from an individual product page
You can alternatively assign and manage each product category for existing tags, from the product edit page:

1. Go into an individual product in the Dashboard

2. Scroll to the bottom of that product's page

3. You will see the tags that have been created for this product category. Select 'Yes' or 'No' for each of the tags that are listed

3. Click Save
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